At CoachingEI our focus is on Executive Coaching and Mentoring for Leadership Roles. Critical to understanding executive coaching is knowing how to distinguish these developmental initiatives from business coaching.
Business coaching is focused on the specific goals of a business — strategy, organizational improvements, marketing needs, finance, and operational functions. Organizational goals require varying levels of expertise in multiple areas. The business coach must have the ability to identify issues that limit organizational outcomes and how to implement proven business practices. The business coach interacts directly with the business owner.
By contrast, the executive coach is focused on the individual professional development of those executives responsible for organizational leadership. The development typically involves roles within the C-suite, vice presidents, and heads from the functional areas of an organization.
At Coaching EI the philosophy of executive coaching begins with the assessment of leadership competencies, followed by the facilitation of change in leadership performance. Executive coaching is grounded in years of practitioner applications to leader-follower relationships, team structure and performance, functional areas of organizations, and ultimately the bottom line of the organization. The underlying philosophy is that positive change in leadership competencies will be reflected in the operational and financial outcomes of an organization.
Executive coaching is meant to give leadership personnel the competencies and confidence to execute the necessary skills required to manage change within an organization.